Hello, we’re Rollover Reaction.

We’re big believers in fuss-free, no-hassle beauty.
Gone are the days where you spend too much time on your makeup. Our vision is
to create ever-evolving products that you can always count on, the ones that work for you.
You can enhance and experiment with them, so embracing your uniqueness is now easier than ever.
No restrictions, no rules except your own.

Rollover Reaction was brought to life in 2016 by co-founders Tinanda Nabila, Sarah Novia Hartono,
Novianti Haryanto, and Dinar Amanda – who witnessed the lack of
high quality makeup products that are accessible and fit into the preferences of
modern day Indonesian women.

We started out with SUEDED! Lip and Cheek Cream became an instant hit. It was apparent that
women need effective makeup that compliments their lifestyle rather than complicates.

Throughout the years, we continue to provide multitasking beauty essentials
while spreading the awareness that makeup should be fun, easy, and celebrates your individuality.
The goal is not to look perfect, but to get your makeup to look the way you feel on the inside.

As of November 2020, Ms. Dinar Amanda is no longer with Rollover Reaction.